It’s no secret that great information product creation takes a great deal of time to create, but low ticket products can be much quicker to put together. For many business owners and entrepreneurs, information product creation can be a major drain on their resources. Low-ticket products are a way to provide high-value solutions for your target audience without spending countless hours and money developing complex products and services. If done correctly, you can multiply the results of your content efforts tenfold your profit margin.
- What is an information product?
- What Are Low Ticket Products?
- What is High Ticket Product?
- Why Sell Low-Ticket Products?
- What Kind of Low Ticket Products Can You Create?
- How to Create Excellent Low Ticket Products
- How to pick topics for your low ticket product?
- How to Sell Your Low Ticket Product
- How to Benefit from Low Ticket Products
- How to get traffic for low-ticket products?
- When is it a good time to sell high-ticket products?
- Get to the High Ticket Sales
- How do you know you have found the right low-cost product?
- Enrol on to The Low Ticket Product Bootcamp
What is an information product?
An information product is a digital product that provides information or knowledge to the user, such as e-books, online courses, webinars, podcasts, and digital downloads. Information products can be sold and distributed online, and they often focus on teaching or providing valuable insights on a specific topic. For example, an online course is also in information product but could be High Ticket in-depth or you could have a mini course which high impact but a low ticket product.
What Are Low Ticket Products?
In contrast to most products, like an online course that contains a great deal of text and/or video, “low-ticket” products are light on text and images. Instead, they offer a simple solution to a targeted need. Some examples of common low-ticket products include checklists, templates, journals, recipes, worksheets, mini memberships and resource lists.
It’s important to understand that low content does NOT mean low value or low-profit margins. You still need to understand your audience’s needs and plan the content in such a way that it will make a difference in their lives. But the actual content creation takes less time and involves less work on your part and can be easier then high ticket sales. Selling low-ticket products allows cold and warm audiences get to know more about you and your services.
Low ticket products are also sometimes known as low ticket items, low ticket, digital products, low ticket items, cheap items, free content, high margins low ticket. These things can help you increase your conversion rate.
What is High Ticket Product?
In contrast, what is high-ticket product? A high-ticket product is an expensive product or service purchased by a customer. A company’s average ticket size is the average price of all the products and services it sells.
High-ticket items are products that cost more than $500. They can be physical goods or digital services, but they typically require a higher investment from buyers. For example, online courses, 1:1 coaching, group coaching etc.
Why Sell Low-Ticket Products?
The main advantage of low-ticket products is that they take less time to create. This means that you’re able to produce far more products than you would when writing longer text or creating multiple images or videos. They can be stand-alone products but also make a great add-on or option for a low-ticket offer in your sales funnel.
For your customers, the advantage is that this content is aimed at helping them achieve a particular goal, complete a task, or learn how to do something. Your low-ticket product is an aid to organizing or simplifying the process for your audience. That’s how a piece with so little content can still offer value.
If done right, your low ticket products will delight your audience and build a stronger relationship with them. This increased customer satisfaction can translate into repeat purchases and referrals as they tell their friends about your wonderful offers.
They can also sometimes be impulse purchases which high perceived value in regard to the offer stack and how the offer is showcased. The perceived value of something can be increased by adding all the bonuses they get, visuals, testimonials and social proof.
What Kind of Low Ticket Products Can You Create?
If you’re trying to come up with an idea for a low-ticket product, start by thinking about the problems or desires your target customer faces. What could you create that would help them address these? Here are some examples to get you started brainstorming:
1 – Checklists. If a required task has stages or a list of things to do, create a checklist that clearly lays out each step in the process. Then, people just need to work their way through, checking off each item as it’s completed.
2 –Planners. Take a large project or goal and break it up into steps or sections. Create a piece of content that guides the planning for the user so they can simply fill in different sections to complete their plan.
3 – Trackers. You can offer a tracking system that helps the user stay on target. It can help them make sure they’re putting in the work each day and seeing progress.
4 – Journals. Journals are especially good for educational content or creative projects. The user can write their own reflections and ideas or jot down what they’ve learned after each course section.
5 – Worksheets. Like journals, worksheets are a helpful supplement to educational content such as an online course. Using a worksheet, the participant has a place to answer questions, follow instructions, and start doing the work on their own.
6 – Toolkits. In this type of low-content product, you can provide a variety of simple tools the customer can use to aid them in their task.
7 – Resource Guides. Provide users with a list of resources where they can find the content or information they need. Organize these resources so it’s easy for them to locate exactly what they need.
8 – Calendars. Your customers might be able to make use of a ready-made calendar, such as an editorial calendar for content marketing or a calendar of holidays for planning promos.
9 – Templates. Create templates for documents your audience will use or tasks they will undertake. Make these templates customizable to the user’s needs. Whenever they need the document, they can get started right away by simply plugging in the key information.
10 – Mini Memberships – A mini membership is a type of membership program that typically offers a smaller amount of content or benefits compared to a full membership. It often has a lower price point and a shorter duration, such as a one-time fee for a limited period of access. Mini memberships can be used as a lead magnet or an upsell to a full membership program. For example, our low-ticket product BootCamp which you can find out more about here.
11 – Interview Product – A great way of creating a quality product quickly however is to do an interview with an expert in your niche and then package it up as a product. The benefits of doing this are massive. Providing you find the right person to interview you should be getting access to an instant pool of knowledge which can go into your product.
Your low-ticket products can be physical or digital products. Sometimes physical products may be more costly and difficult to produce and deliver, but there are also services that will package and ship them. All the above examples can be digital, which is quicker and easier to produce and distribute to your audience worldwide.
How to Create Excellent Low Ticket Products
The key to success with low ticket products is to know your audience well and understand what they need and when.
Conduct research and find out what issues your target market is facing. Learn about your audience’s tastes and try to think of an idea for a low ticket product that is a good match for them and for your brand.
Your low ticket product can be a standalone offer or a complementary one that goes along with another product or service you offer. These products tend to work best as complimentary offers, but if you have something truly valuable, it can be successful on its own as well.
For example, you might create a resource guide of further information to offer at the end of an online course. If you teach languages online, you might offer worksheets to go along with your instructional videos. You can offer toolkits and planners to go along with a print book. For non-business examples, think about things like recipes for busy moms, guest books and planners for brides, or colouring pages for children.
How to pick topics for your low ticket product?
You would need to research your niche for great ideas in relation to you topics and what your target audience want. You could use a tool like Google Trends to research potential topics and see what’s popular in your niche.
You can also look for ideas on forums and social media groups related to your niche. See what questions people are asking and what kind of advice they’re looking for. You can also ask your audience directly what type of products they would be interested in.
Finally, you can check out what your competitors are offering and try to come up with something different or better.
Creating the product itself is usually not that difficult or time-consuming. The key is to come up with a great idea that solves a problem for your target audience. Once you have the idea, you can create the product quickly and easily.
There are a few things to keep in mind when creating your low-ticket product:
1 – Keep it simple. Don’t try to cram too much information into one product. Keep it focused on solving one specific problem for the customer.
2 – Make it visually appealing. People are visual creatures and will be more likely to buy a product that is pleasing to look at. Use graphics, photos, and videos to make your product more attractive.
3 – Make it easy to use. No one wants to spend hours trying to figure out how to use your product. Make sure it’s intuitive and easy to use from the start.
4 – Add value. Your product should offer real value to the customer. It should be something they will actually use and find helpful.
5 – Promote it. Just because you have a great low ticket product doesn’t mean people will automatically find it and buy it. You need to promote it through your website, social media, email list, and other channels.
These are all low cost products which can make you extra profit and help your whole business to make more money. Having low ticket items is a great business model to add to your assets.
How to Sell Your Low Ticket Product
Usually, low-ticket products are sold at a low price. The strategy here is to sell as many products as possible rather than selling just a few at a high price tag. With this method, you earn by selling volume.
These types of offers can also be given away for free, and there are several advantages to doing this. By adding additional value to a purchase, you can increase customer satisfaction. For example, you might offer a free set of templates to go along with a video course.
Low ticket products are especially useful as lead magnets to bring people into your sales funnel. For instance, you might offer a free list of resources in exchange for signing up to your email list, where you can then nurture the relationship and eventually pitch your other offers.
Low ticket products also work well as order bumps. An order bump is a low-cost offer you make at the point of checkout. The customer is about to hit the “Buy Now” button, and an offer appears for a complimentary product at just a few dollars more.
How to Benefit from Low Ticket Products
What kind of low ticket product is best for your business? A good rule of thumb is that low-ticket products should be easy to create, easily affordable, and can be used over and over again. The product needs to be relevant to your audience and provide value while taking you little time and effort to create.
Once you learn how to create a great offer, you can use low-content products in every area of your business.
To find out more Check out the Low ticket product Bootcamp here
How to get traffic for low-ticket products?
Conduct research and find out what issues your target market is facing. Learn about your audience’s tastes and try to think of an idea for a low ticket product that is a good match for them and for your brand with paid traffic.
Use Paid traffic such as a facebook ad or google – PC (cost per click) or CPM (cost per thousand impressions). Facebook ads are a great way to generate leads for low-ticket items because you can target your audience very specifically. For example, if you’re selling a $27 e-book on how to start a business, you can target people who have expressed interest on online business and want certain types of knowledge.
When is it a good time to sell high-ticket products?
The answer to this question is not as simple as it might appear at first glance. To start, let’s consider the definition of a high-ticket product. A high-ticket product is an item that sells for a relatively higher price than similar items. The term “high ticket” can be relative, depending on the average price of items in a given market.
In general, though, high-ticket items tend to be priced at $1,000 or more. That said, there are some markets where “high ticket” might refer to an item that sells for just $500.
It’s also worth noting that high-ticket products are often sold using a subscription model. For example, you might sell access to a high-quality online course for $997 per year.
Get to the High Ticket Sales
Once you have effectively generated low-ticket product sales, you can then set up nurture sequences, follow-up emails or schedule calls to chat to your potential leads and have conversations designed to sell them into high-ticket products and services, also known as back-end services. With high-end product sales means you can no further utilise a margin of your profits to buy paid traffic for high-quality product back-end services.
How do you know you have found the right low-cost product?
Is it possible for a low-cost product to be profitable? The short answer is yes. In order to achieve success with selling low-cost products, there are some basic but crucial features that the product must have. For example, does it need a profit margin? In the case of dropshippers they are afraid that a cheap product couldn’t possibly be profitable, but as long as the margins are there, you’ll be fine. So don’t let the price tag fool you – sometimes the cheaper items can end up being more lucrative in the long run!
What is dropshipping?
Dropshipping is a business model in which ecommerce entrepreneurs sell products without having to carry any inventory. When a store owner receives an order from a customer, they simply contact the supplier, who will then ship the products directly to the customer’s doorsteps. Dropshipping apps like Oberlo let you add products from various suppliers into your shop to fuel your product offering. You can have low-ticket products in a drop shipping business model too.
Low-ticket products are a great way to add value to your customers while also generating revenue for your business. By understanding your audience and what they need, you can create an offer that is valuable and easy to produce. Experiment with different types of low-ticket products and find what works best for you and your business. The next step is to then have high ticket products which you can sell.
Now that you know how to create a low-ticket product, it’s time to start brainstorming ideas. Check out the Low ticket product Bootcamp here
If you want to learn more about how to sell your products, read Low Ticket Product Bootcamp Course on how to market and sell digital products.
Enrol on to The Low Ticket Product Bootcamp
This course is broken down into 5 major modules and individual lessons to take you step-by-step through how to create quick low-content products for easy revenue.
The modules follow a logical order, so while you can skip around if you want, it’s best to work through them one at a time.
As you go through each module, use your Action Guide to help you complete the Action Steps at the end of each.
Module 1 – Advantages of Low-Content Products
Module 2 – Plan Your High-Value, Low-Content Products
Module 3 – Create Your Low-Content Products
Module 4 – Market Your Low-Content Products for Quick Sales
Module 5 – Conclusion & Next Steps
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