Are you trying to become an authority in your niche? Are you looking for a way to improve your marketing? Word of mouth marketing is the best way to do both. This strategy is free and effective. The best way to achieve it is to focus on great customer service. Word of mouth marketing is, in essence, free advertising. Customers are happy with your product or service, and they tell their friends about it.
Your niche is your forte. Do you want people to know this? There are many effective ways to market yourself, but word-of-mouth marketing is the most efficient and effective. You should focus on this strategy to become the go-to source of expertise in your niche.
Word-of-mouth marketing is the most effective type of advertising. When a customer has an amazing experience with your brand, they can’t shut up about it with their friends. Word-of-mouth marketing is free. Free=awesome.
A subset of word of mouth marketing is social proof. It’s when a new person hears about your business from a trusted friend, not an advertisement. This is one of the most powerful ways to make sales. Using social proof can help you grow your customer base, make more sales, and improve your brand’s reputation.
If you want to get more out of your marketing efforts, you should check out WOMM. WOMM stands for word-of-mouth marketing. It is a customer-to-customer advertising system that’s been around for ages. It’s based on the oldest form of advertising known to man: talking with friends and family.
- How Word of Mouth Marketing Works
- Organic vs. Accelerated word of mouth marketing
- Word-of-Mouth Marketing Examples
- Best Practices for Harnessing the Power of Word of Mouth Marketing
- Ready to Make Word of Mouth Marketing Work for You?
How Word of Mouth Marketing Works
The reason WOMM is so powerful is that consumers are smarter and savvier than ever before. They’re less likely to listen to your promotional content.
Word of mouth is the most trusted way to talk about a product. It comes from friends who are telling the truth about their favourite products. This kind of marketing is more effective than an ad. People are much more likely to buy something based on what their friends say, rather than a commercial.
People trust their friends, and businesses should take advantage of this. Word-of-mouth marketing is the most powerful way to attract people. If a friend recommends something, you will be more likely to try it.
When was the last time you tried something because of a friend told you about it? If you think back on your own experiences, it’s easy to see how word-of-mouth marketing works.
Organic vs. Acceleratedword of mouth marketing
Word of mouth marketing has existed for thousands of years. It’s nothing new, but it is an extremely powerful strategy to get people talking about your brand. One person talks to two friends, who each in turn talk to two more, and so on. This is the pre-internet version of viral marketing.
Organic WOMM is a natural, “organic” outcome of your business. But you can encourage WOMM by using accelerated WOMM tactics. Organic WOMM happens naturally without any action taken on your part. Instead, you can make it happen with a strategy and tactics designed to get people talking about you. But you don’t have to rely on the hope that people will talk about you. Instead, you can make it happen by using “accelerated” word of mouth marketing. This is when you launch a campaign and employ tactics specifically designed to encourage word of mouth.
The best way to create buzz is to create shareable content. When you design products and create content, you should always make them shareable. An excellent way to spread the word is by using influencers and brand advocates. Another way to get people talking about your brand is by offering incentives.
You need people to talk about your brand and share it with their friends. If you want to get people talking, you need to plan in advance and put in some effort. There are strategies that will ensure people talk about your brand. The best part is, it doesn’t take a lot of work.
Word-of-Mouth Marketing Examples
You can spread awareness of your brand in many ways. One way is to run a contest where customers show how they use your products in unusual or original ways. Another would be to offer incentives to customers who share your product on social media. You can choose the best submissions and share them with your audience.
Another example would be a coffee company that creates content teaching its audience about its ethically sourced beans and how it supports local communities and causes. The company’s customers support the business not only for the coffee, but also for the core values they share. This gets people talking and telling others about the coffee that everyone should be drinking.
Another simple way to get reviews and comments from your customers is to put them on your site. This simple WOMM trick will build trust and loyalty with potential customers.
Best Practices for Harnessing the Power of Word of Mouth Marketing
Offer Expert Advice and Information.
Create and share content that helps your audience solve problems they’re facing. Offer this help free with no strings attached. If your content is unique and offers value, people will be much more likely to tell their friends about it.
Excellent Products and Services.
Offer excellent products and services with stellar customer service. If you offer the highest quality possible, people will tell others, especially if they get results from using them.
Learn How to Build Buzz.
Since WOMM works best when people are talking, take the proactive steps to get them talking. Make everything shareable. Create events that will get talked about. Take advantage of current and upcoming trends.
Do One Thing Really Well.
Don’t try to be all things to all people. Focus on one thing and do it really well. If you can do one thing better than anyone else, you’ll get to be known for that specialty. You’ll gain an edge over the competition and word will spread.
Exceed Expectations and Wow People.
Go above and beyond what people expect of you. Give them unexpected surprises that will create a wow moment. These experiences are memorable and build buzz. The easiest way to wow people is to make promises and overdeliver on them.
Tell a Good Story.
Learn to tell stories well. If you share stories that connect with your audience through the core values you share, this will build a great relationship. People will buy from you because of your story, and then they’ll spread the word.
Create an Experience.
Don’t just create a product or service. Create an experience. Think about the journey your customer takes from initial contact to becoming a repeat purchaser and brand advocate. Make each step as engaging, helpful, personal, and enjoyable for your customer as possible. Seek ways to add value at every step along the way.
Stay in Touch with Your Audience.
Good communication with your customers is the key to making WOMM work. You need to know what problems they face and why they buy from you. You should have a plan for consistently gathering both positive and negative feedback that you can take action on, continually creating an even better experience.
Ready to Make Word of Mouth Marketing Work for You?
To start, first you need to identify some ways to get your audience excited about your business. If you know who they are and what they like, it should be easy to find a few ways to kickstart a buzz. If you’re looking for some examples, start with the ones in this article. Then let your own imagination take over.
It takes time and effort to develop a good reputation online. It’s not a one-time thing that you do, but an ongoing process that requires constant improvement. Once you’ve implemented your strategy, don’t stop there. Keep refining it so that you know exactly what works and what doesn’t.
Implement and refine, and soon you’ll know exactly what you need to do to get your customers talking about you and telling othersword of mouth marketing.
- About the Author
- Latest Posts
Digital Business Coach | Web Revenue Strategist | Award-Winning IT Consultant | Author
Transform Your Skills, Knowledge and Experience Into a Thriving Online Business
Get Expert Guidance and Bespoke Growth Strategies, Meticulously Crafted to Align with Your Individual Journey as a Subject Matter Expert.
With over 18 years of industry experience in business and personal development, I’ve successfully been working with coaches, consultants and authors set up the right systems and implement strategic content strategies to start, grow and scale their businesses online with automation, digital products and services. (To work with Jatinder – click here)