13 Best Video Script Templates To Help You Create Better Videos

Do you want to create better videos in 2024? These free video script templates will help you speed up the content creation process.

The other day I wanted to create some ads to place on YouTube and do some video marketing.

No big deal, right?

Except that the right ad can make a fortune, while the wrong ad would cost me time and money with no return. I knew I had to get this right, so I did what most people do… I went online and searched for help.

And searched.

Surprisingly, I could find very little about how to craft a 30-60 second ad for YouTube that will pull in the customers.

And maybe you’ve been faced with the same dilemma. Asking around, I discovered that for most marketers who want to use short video ads on YouTube, Facebook and so forth, the sticking point is creating the ad itself.

Video Script Templates

We know that a great ad can literally give you a license to print money on demand, and a lousy ad will rob you of time and money; there should be more information on how to craft these ads.

In fact, there should be Video Script TEMPLATES.

Follow the template, outline your ad and then create it and profit.

Good news! With further research, I now know how to create profitable video ads for almost anything.

And today I’m going to share this information with you, giving you not just one, but 10 simple templates you can use to create high converting ads that target your very best prospects.

No matter what you might be selling or what action you want your prospects to take, I think you’ll find a video ad script below that will work for your purpose.

First, let’s cover a few general principles that apply to all video ads…

Getting Ready to Write Your Script

There are certain elements that are consistent, regardless of what type of video you are making.

The process begins not with a template but with questions you need to answer about your target audience, your offer, and exactly what you want to happen next in your script writing.

The better you can answer these questions, the more effective your video can be at converting your prospect to the next step, whatever that might be.


  • What’s the main purpose of this video?

  • Is it to get viewers to your sales page?

  • To get them to sign up for your email list?

  • To visit your blog, view a more in-depth video, sign up for a webinar or join your social media group?

  • Do you want them to text or call you?

You must have a concrete idea of what you want your viewers to do once they’ve finished watching your video. You only get ONE choice here – one place to send them.

It’s almost always a terrible idea to try to sell them on a purchase in a short video ad, but 60 seconds is plenty of time to convince them to take a smaller action, such as visiting your sales or squeeze page.

Who is your exact target audience?

Is it freshly unemployed people looking to make extra income?

Struggling business owners needing coaching, mentoring or knowledge on how to raise funds or get more leads? (Get specific)

Middle-aged women who want to lose weight?

Professionals, who need help with retirement planning?

Beginning vegetable gardeners who need a game plan for raising, harvesting and processing enough produce to feed their family for a year?

It’s vital that you know EXACTLY who you are targeting. This should be your IDEAL customer, the one who is most likely to purchase your product, service or advice.

Consider creating an entire video for each target persona to ensure your message resonates with each specific audience.

You’re going to speak directly to them and not to the masses. Remember, if you try to appeal to everyone, then no one will be interested in what you offer. Every word you use should appeal to your very best prospect.

What is their problem that you are going to solve for them?

Not their 5 or 10 problems, but that one BIG problem that they need solved ASAP. Because this is a SHORT video, it must be focused on solving ONE problem with ONE solution – your solution.

Explainer video scripts are particularly effective in addressing specific problems and providing clear solutions.

How does your solution help them solve their problem?

After answering the previous questions, this one should be easy and clear cut. If it’s not, you’re on the wrong track. Exactly how is your solution the right solution for them?

For example, let’s say you’re targeting busy, intelligent women age 40 – 60 who are 50 pounds or more overweight and just learned their health is deteriorating because of their weight. Your goal is to get them onto your list and sell them on your £500 coaching program. Your solution to their problem is your program designed just for their needs. This program helps them lose 2 – 3 pounds every week without going hungry, without time-consuming meal prep, without expensive foods and supplements and without hours of painful exercise. And you’re going to give them this solution with a free 5-day training program (that sells your £500 coaching course) which they receive just for visiting your page (where you capture their email address and ask them to sign up to your Facebook Group, where you hold the live lessons). A good explainer video script can make all the difference in clearly communicating your solution and engaging your audience.

That was just an example, of course. Maybe you’re simply sending them a free cheat sheet or lead magnet. Or sending them to your sales page (be sure to capture their email address) and using retargeting for those who don’t buy the first time. The options are limitless when you’ve got the templates to do high-converting video ads.

Let’s dive into those templates right now…

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13 Best Video Script Templates To Help You Create Better Videos 1

Video Script Templates you can use to create YouTube videos / Ads

Here are 10 Best Video Script Templates You Can Use In 2022 To Create Better Marketing Videos

1: Classic Video Ad 

This is the simplest copy framework – the same one used in many sales letters – and it works like this:

Problem – Spotlight the painful problem your prospects are facing

Agitate – Magnify the underlying pain behind the problem, accessing your viewer’s emotions

Solution – Show them how to solve this painful problem with your solution

When writing a 60-second video ad, consider how many words you use to ensure your message is concise and impactful.

The problem should be the biggest, most painful problem that your prospects are facing that your product solves. In a one-minute video ad, for example, you do not have time to cover more than one problem. Pick your best one and make it good. This might even be a hidden problem beneath the obvious problem. For example, the hidden problem might be embarrassment at not having any energy and always feeling tired, when the main problem is needing to lose weight.

Main problem: Do you want to lose weight?

Hidden problem: Do you avoid certain activities with friends because you are embarrassed by your appearance and your inability to keep up?

You can see that the second approach can be much more compelling than the first one.

Agitating the problem is when you make your viewers feel the pain of having this problem. Ideally, you want to create contrast between the painful problem and the relief you are about to offer in the solution.

Be sure the agitation is as relevant to the type of person you are targeting as the problem itself.

Problem: Do you avoid certain activities with friends because you are embarrassed by your appearance and your inability to keep up?

Agitation: Do you wonder if your friends secretly joke about your weight when you’re not there? Are you worried that your spouse will leave you for someone thinner who can keep up with their active lifestyle?

To find pain points and ways to agitate the problem, research what others say about the problem. Dig deep and find out why they really want the solution they seek, and then use their own words in the video.

The solution is ideally reached in 30 seconds or sooner in your video.

Here’s what that might look like:

Do you avoid certain activities with friends because you are embarrassed by your appearance and your inability to keep up?

Do you wonder if your friends secretly joke about your weight when you’re not there? Are you worried that your spouse will leave you for someone thinner who can keep up with their active lifestyle?

Despite what everyone tells you, if you’re more than 25 pounds overweight then simply eating less and exercising more will not help you to lose significant weight. That’s because metabolic syndrome is very likely keeping you fat as well as endangering your health.

But it is possible to naturally reset your damaged metabolism and lose the weight without starving, without crazy exercise and without dangerous pills or potions.

Now introduce your solution and explain how your product will fulfill the promise you’ve made. This section will likely be the bulk of your script, but don’t go overboard here. Simply communicate enough information to get your viewers to take the next action you seek, whether that’s signing up to get your lead magnet, visiting a website, joining a Facebook Group or anything else.

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2: The Before, After and Bridge Script

This is somewhat similar to the first script. In fact, most of these scripts have similarities.

Here’s the outline for this one:

Before: “This is your life right now, and it stinks.”

After: “Just imagine how glorious your life would be without this problem or with this benefit.”

Bridge: “Here’s how you get from the stinky before to the glorious after.”

Incorporating visual and audio elements can significantly enhance the engagement and effectiveness of your video.

Your goal here is to paint two pictures in your prospect’s brain – the before and the after – and then show how to get from the awful place they are in to the wonderful place they want to be.

Real estate agents do this when they hold open houses. You might not even be seriously interested in moving. Maybe you’re just bored and looking for a way to pass the time, so you figure you’ll snoop in other people’s homes during the open houses held by real estate agents to show off homes.

Did you know that most homes are NOT sold through these open houses? And yet agents still hold them because they know this is a great way to find buyers. When you start looking at the gorgeous homes you DON’T have and then you go home to your small, dull house and compare what you’ve seen to where you’re living, you’ve got a ‘before’ and an ‘after’ stuck in your mind. And the difference between these two pictures might be all it takes to get you to start seriously shopping for a new house.

This is what you want to accomplish in your video. Remind your prospect of how miserable their current situation is and contrast that with what they could have if they get your solution.

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3: The Promise, Picture, Proof and Push Script

What if your product doesn’t solve a big problem? Or what if your audience is not yet aware they have this problem?

Then it’s time to try the 4 P’s.

Promise – Make a bold claim that causes viewers to snap to attention

Picture – Get viewers to imagine their life once they get this promised benefit

Proof – Explain how your solution works and back it with supporting proof.

Push – Recap what you’ve just explained in a very clear manner and then give viewers specific instructions on what to do next.

This is your go-to script when there is no major pain to be solved. For example, when computers were first introduced, few people felt there was a major gap in their lives because they didn’t have one. The same goes for MP3 players, smartphones and just about any new technological advance.

When you’re filling a need people don’t know they have, you can’t talk about the pain of not fulfilling this unknown and uncared about need. Instead you talk about the big benefit or claim, paint a pretty picture of having this product, prove that it works and give viewers a little push in the right direction.

More Video Ad Templates:

Those first 3 templates are enough to cover 80% or more of your video ad needs.

This template is also effective for creating how-to videos that educate and inform your audience.

But because I’m pretty sure you can’t have too many video ad templates in your arsenal, and because there will be times when you need something different, I’m going to quickly share a few more with you in just a moment.

Also, there might be times when the purpose of your video isn’t to directly sell, but instead to explain something, make an announcement and so forth.

Your video is still short, direct and to the point like a video ad, but the main goal isn’t necessarily selling the click. At least, you’re not looking like you’re selling the click. Paradoxically, there can be times when you will get a greater response from not selling than selling.

For example, when an icon in your industry passes on, you might do a short tribute video to that individual. That last thing you want to do here is end the video with, “Buy our product!” Companies get lambasted, flamed, roasted and toasted for doing this. But tactfully placing your business name in the closing frame is fine. People who loved this person see your video and are moved to find your site or reach out to you on social media.

That’s just one example, and I’m sure you’ll run into many more as you do more and more marketing.

And there are even more occasions when you need a quick video that adds to the selling experience, such as a video to explain how your service fulfillment works, a video testimonial for your product, an interview of a case study and so forth.

But since the main purpose of the majority of your videos ads will likely be to sell, most of the following scripts I’ve chosen here can also be used to promote your products as well.

Here then are 5 more templates you can use for making your next video ads:

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4: The Video Announcement 

This can be to announce anything newsworthy to your audience, including the release of new products, adding more features to an existing product, an awesome offer or sale of a product they’re already familiar with and so forth.

In general, you’ll use an outline like this:

Short introduction – This is one of two sentences designed to grab attention and introduce the BIG NEWS you have. This might be in the form of a questions, such as… 

“Are you sick and tired of being terrified of catching the Coronavirus every time you leave your home? When you come home, do you spend the next 14 days waiting to see if you get sick?”

Main message – Next is the big picture of the news you’re sharing. 

“Vira-Shield can protect you from 99% of airborne virus and bacteria particles in the air.”

Details – You’ve given them the big picture, now zoom in and give them the details. 

“It’s comfortable, it keeps you cool and breathing is a breeze. Not only that, but when worn correctly it is proven to filter out 99% of dust, bacteria and viruses – including Covid-19 – by a double-blind University of Nox scientific study. Plus, you look like a total badass when you wear it, too.”

Call to action – What should they do right now? 

“Click here right now to choose one of 14 colors and finally enjoy peace of mind whenever you leave home.”

I gotta tell you, If I saw this video I would be clicking that link so fast my mouse would melt. 

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5: The Struggling Hero Video (Great for animated videos)

This video is great for explaining almost anything that involves solving a problem. Added points if you can make it memorable, too. 

The struggling hero starts with a character who is struggling with the same problem as your audience (I know, what a coincidence, right?). This works spectacularly in animation, but you can use real people or a slideshow.

Introduction and Problem – Introduce your character and his/her problem. 

“Meet Bob. Bob is feeling sad because people have been avoiding him lately – even his wife Jill, and Bob’s afraid it’s because of his bad breath. In fact, it’s gotten so bad, even his dog Rex has been staying a leash length away from Bob.”

Solution – Introduce the solution, giving the big benefit. Your hero can be introduced to the solution by another person, stumble upon it by himself, or the narrator can speak directly to him. 

“Bob, have you tried Tasty8 Mouth Rinse? It’s proven to eliminate even the worst mouth odors for 8 whole hours.”

How it Works and Results – Now go into detail. 

“Tasty8 Mouth Rinse uses three different kinds of bacteria neutralising agents to completely rid your mouth of odors and leave your breath fresh and tingly clean for a whole 8 hours. Just rinse for 30 seconds and you’ll have breath so fresh your confidence will soar and women will throw themselves at you. Or at any rate, your wife will at least kiss you again.” 

(You do realise I’m making this up off the top of my head, right?)

Call to Action – “Visit our site right now for a 20% off coupon when you sign up for our plain brown wrapper auto ship program.”

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6: Breakthrough Video 

This type of video explains something new of a breakthrough nature. If you have a unique solution to a problem, for example, then this is the script to use. Because you want to get to your breakthrough as fast as possible, you’re going to immediately start with the…

Problem – what is the problem and why is it so terrible? 

“Your friends are afraid to tell you that your cat’s litterbox smells worse than you think – a LOT worse. In fact, they’re talking behind your back about how they hate visiting your house because it’s so bad.”

Hopelessness – there was no real solution until YOUR solution.

“Until now, all you could do was try to cover the smell with scents or clean the litter boxes multiple times per day.

Unique Solution and Why it Works – why and how is your solution so much better or more advanced than anything else out there?

“But thanks to our exciting discovery, your friends will never again be afraid to enter your house. Miracle Cat Litter with exclusive odor absorbing clay beads harvested from the Valley of the Picas removes 99.979% of all odors. These amazing clay beads are just the size of pinheads, yet they can remove 1000 times their own weight in odor. And they’re completely natural and healthy, with no toxic chemicals or perfumes to hurt your kitty.” 

Call to Action

“Visit our website now to see Miracle Cat Litter in action with our exclusive Smell-o-Vision technology and get your coupon for 25% off your first bag.” 

Smell-O-Vision?? Sure, why not…

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7: One of the Gang Videos

Your first goal with this video is to establish common ground. It could be “us against them” such as a common enemy, or simply “you’re not alone” in having this problem.

Establish the Common Interest – You can ask a question, make a statement, let them know they are not alone or point out the common enemy.

“Don’t you hate it when your coworker in the next cubicle just won’t shut up? This happened to me and she almost got me fired.”

Problem – what’s the problem you’re going to solve?

“I know exactly what it’s like to continuously be bothered with distractions at work. Because I couldn’t get any work done or even think straight with this coworker continuously talking, my boss thought I was slacking off. He was going to fire me and I knew I had to do something quick.”

Solution – “Thank goodness, I discovered Pure Quiet Headphones. When I slip these on all background noise disappears. I can’t even hear my coworker, and she’s only 6 feet away.” 

How it Works – “These headphones work by canceling out all incoming noise, as well as generating a very soft brown noise that helps my brain to intensely focus on my work. Now I get twice as much work done in half the time. I’ve gotten two promotions in 14 months and my pay has doubled. Just imagine what these Pure Quiet Headphones can do for you!”

Call to Action – “Visit our website for a no-risk trial today.”

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8: The Talk Show Sales Ad

I love these because they’re ads cleverly disguised as interviews. Most everyone likes interviews and talk shows. The back and forth repartee keeps it lively and interesting, like listening in on a private conversation between an expert and someone who knows how to extract all the best info from him or her.

Place a video interview in your sales funnel and people won’t even realise at first that they are being sold to. If we think about the webinar in which someone interviews the expert – but you call it an interview instead – then you’ll get the idea.

One note about the talk show or interview ad is this: If you’re looking for brevity, this format is seldom the answer. When is the last time you heard a one minute talk show? But if you have at least 5 minutes or more, then you might consider this one.

For your ‘interview,’ write down the key points and then have a real conversation using this outline:

Introduction – the person doing the interview introduces herself and then the expert, explaining what problem they’re going to discuss (solve) in this interview. 

Establish credibility – The person doing the interview asks a question to get things rolling such as this person’s experience in solving this problem.  

Agitate the problem – Then they might go in depth on the problem; why it’s terrible and why it needs to be solved. 

Give hope – The person being interviewed can talk about how they had this problem or how some of their customers or clients had this problem and what an enormous difference it made when the problem was solved. 

Other solutions – Then they talk about various well-known solutions, and what is wrong with each solution or why they are problematic or difficult to implement, all while letting listeners know there is a better way which they will talk about in just a moment. 

The Solution – Finally they talk about the solution they want the audience to embrace. Time wise this takes about one third of the interview.

Call to action – And lastly there is the call to action. 

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9: Video Testimonial

This is super simple and short. But never underestimate the power of a video testimonial, especially if the speaker is well-known or has some sort of implied credibility such as being the CEO of a company.

Introduction – the speaker introduces herself. “Hello, I’m Elizabeth Michaels, Marketing Vice President for Incapacitated Pharmaceuticals.”

The Problem Statement – this is what came before your brilliant solution. 

“Before the Hypnotized Doctor App, we had to send sales reps out to convince doctors to prescribe our drugs.”

Results – what’s the result of using your solution?

“But then we got smart and hired Bob’s Hackers to break into every doctor’s phone and install the Hypnotized Doctor App. Now we never need to send out sales reps because every doctor in the country is continually hypnotized while they sleep to prescribe our drugs to every patient they see. Our sales are through the roof, our shareholders are happy and I’m about to retire to a South Seas island with no extradition laws.”

Conclusion – the person giving the testimonial can make a recommendation to anyone watching.  

“If you want to influence doctors, just do what we did and in a few short weeks you can be retiring, too!”

To any pharma reps or companies out there… just kidding! 

To any doctors reading this… you might want to check your phone. Just in case.

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10: Story Video

This one is my favourite. I should probably use it more because everyone – EVERYONE – pays attention to a story that captivates them. And the payoff for a story video can be high if it happens to go viral on social media. But this one also seems like more work to me, which is why I don’t often take the time to use it.

To be fair, most of the other scripts do incorporate a bit of a story arc. For example, here’s where you are (it sucks!) here’s where you could be (it’s wonderful!) and here’s how to get there.

But to do a real story video, you’ll want to use this basic story structure that has been working for literally thousands of years:

Inciting Incident – The hero’s normal life is disrupted by some event that provides a challenge or goal.

(Woman receives an invitation to her 25th high school reunion and is horrified to realize the ex-cheerleaders will make cruel jokes about how she looks.)

Turning Point – The hero gets busy and accepts the challenge or goes on the adventure or makes a decision to right a wrong, etc. 

(Our hero decides she will absolutely lose the weight and get in shape for the reunion.)

Midpoint – After some success and some failure, the hero reaches a point of no return.

(Our hero loses a little weight but is starving and exhausted and can’t go on. Then one of the dreadful cheerleaders calls her to see if she’s coming, and she accidentally brags to this cheerleader about wearing the same outfit she wore on graduation day. Now she HAS TO lose the weight.)

Escalation – The hero has to risk everything to win, or the stakes have become unbearably high, or something has made it even more imperative that the hero wins.

(She has everything on the line now, because word has spread and everyone is expecting her to wear her graduation outfit.)

Final battle – the exhausted hero learns her biggest lesson from her worst failure.

(Her weight is right where it was and there are only 4 weeks left to the reunion. Starving and working out like crazy did NOT work. She is about to throw in the towel and not go to the reunion when she finds your program. She dives in and in 4 weeks she loses 30 pounds.)

Hero defeats the antagonist and finally achieves her goal.

(She wears that same sexy outfit she wore at graduation. The cheerleaders (who have all gained weight) are green with envy. The high school quarterback asks her to dance. Sparks fly. The end.)

That’s a LOT to fit into a short video but it can be done. Animation works really well for this.

11: Explainer video script template

An explainer video script serves as the foundation for communicating a concept, product, or service in a concise and engaging manner. Here’s a template you can use for crafting your script:

Explainer Video Script Template

1. Introduction

  • Hook: A compelling opening statement or question to grab the viewer’s attention.

  • Problem Statement: Introduce a common problem or pain point your target audience can relate to.

2. Introduce the Solution (Your Product/Service)

  • Reveal: Introduce your product or service as the answer to the problem.

  • Unique Selling Proposition (USP): Highlight what makes your solution stand out from the rest.

3. How It Works

  • Step-by-Step Walkthrough: Break down the process of how your product or service works.

    • Step 1: Describe the first action or feature.

    • Step 2: Detail the next action or benefit.

    • Step 3 (and so on): Continue to explain, using as many steps as necessary.

4. Benefits

  • List the primary benefits users will experience.

    • Benefit 1: Explain the first major advantage.

    • Benefit 2: Delve into another key advantage.

    • Benefit 3 (and so on): Continue to elucidate on the positives.

5. Testimonials/Proof

  • Customer Stories: Share a brief testimonial or quote from satisfied customers.

  • Statistics or Awards: If available, offer concrete evidence of your product’s efficacy.

6. Call-to-Action (CTA)

  • Direct Request: Tell viewers exactly what you want them to do next (e.g., “Visit our website,” “Sign up now,” or “Learn more at…”).

  • Reiterate Benefit: Quickly remind them of the primary benefit they’ll gain by following the CTA.

7. Outro/Sign-off

  • Thank You: Thank your viewers for their time.

  • Branding: End with your company logo, tagline, and any other branding elements.


  • Keep It Concise: Aim for 60-90 seconds for most explainer videos. This often translates to around 150-225 words.

  • Engage with Visuals: Remember, this is a video. Align your script with compelling visuals that enhance the story.

  • Speak to Your Audience: Use language that your target audience will understand and relate to.

  • Revise and Refine: Write multiple drafts. Read it out loud to ensure it flows well.

You can adapt this template according to your specific needs or the complexity of your product/service. Always remember to focus on the viewer’s perspective: what problems they face, how your solution can help, and what action they should take next.

12: Onboarding/orientation video script template

An onboarding/orientation video is a visual and audio resource used by organizations to introduce new employees or members to the company’s culture, values, operations, and essential information. Its primary purpose is to provide newcomers with a clear understanding of what to expect, streamline their integration process, and make them feel welcome in their new environment.

Onboarding/Orientation Video Script Template

1. Welcome

  • Warm Greeting: Welcome new employees/members to the organization.

  • Mission Statement: Briefly explain the organization’s mission or core values.

2. History and Culture

  • Origin: Share a short history of the company or organization.

  • Culture Overview: Highlight what makes the organization’s culture unique or special.

3. Organizational Structure

  • Hierarchy Overview: Give a broad view of the company’s structure (departments, teams).

  • Key Personnel: Introduce major figures in the organization, like department heads or team leaders.

4. Your First Day/Week

  • Checklist: Go over a list of tasks or activities new members might expect on their first day or week.

  • Locations: Highlight key areas they should be aware of, like the cafeteria, restrooms, meeting rooms, etc.

5. Resources and Tools

  • Tools/Software: Introduce any tools, software, or platforms they’ll be using regularly.

  • Support Channels: Point out where they can get help, whether it’s an IT department, HR, or team leads.

6. Expectations and Growth

  • Job Role Overview: Give a brief overview of their roles and responsibilities.

  • Training and Development: Share any initial training they’ll undergo and continuous learning opportunities.

  • Performance Reviews: Mention how and when their performance will be reviewed.

7. Benefits and Perks

  • List of Benefits: Quickly go over the range of benefits they are entitled to.

  • Additional Perks: Highlight any extra perks the organization offers.

8. Next Steps and Getting Settled

  • Immediate Tasks: Outline the first few things they should focus on, e.g., paperwork, initial meetings.

  • Integration: Offer suggestions for how to integrate into the team or company culture, like joining social groups or attending certain events.

9. Q&A/Help Section

  • Frequently Asked Questions: Address some common questions new employees/members might have.

  • Help Channels: Reiterate where and how they can get further information or assistance.

10. Sign-off

  • Appreciation: Thank the new members for choosing to be a part of the organization.

  • Encouragement: Offer some encouraging words as they start their journey.


  • Visuals Matter: Pair your script with relevant and engaging visuals. Use real footage of the workplace, tools, and perhaps even interviews with existing employees.

  • Clear and Simple: Use clear and straightforward language, and avoid jargon.

  • Engage & Interact: Consider using interactive elements if the video platform supports them, like clickable links to resources or tools.

  • Regular Updates: Ensure the video stays up to date with any significant changes in the organization.

Tailoring the template to your specific organizational needs will ensure that new members feel welcome and informed from the get-go.

13: Product Demo Video Script Template

A product demo video is a visual presentation that showcases the features, functions, and benefits of a product. Its primary purpose is to educate potential customers about how the product works and demonstrate its value proposition. The video can be used as a marketing or sales tool to persuade potential buyers, or as a training resource for users to understand the product’s functionality.

Product Demo Video Script Template

1. Introduction

  • Hook: A captivating statement or question to grab the viewer’s attention.

  • Product Introduction: Briefly state the product’s name and its primary function.

2. Problem Statement

  • Highlight the Issue: Present a common problem or need that potential users face.

  • Relevance: Show why solving this problem matters, perhaps through statistics or real-life examples.

3. Solution Presentation

  • Product as the Answer: Introduce your product as the solution to the previously mentioned problem.

  • Key Features Overview: Highlight 2-3 primary features of the product.

4. Product Walkthrough

  • Start Simple: Begin with the most basic and core functionality of the product.

  • Feature-by-Feature Demo: Dive deeper, showcasing how each feature works. Use visuals effectively here.

    • Feature 1: Show and explain its utility.

    • Feature 2: Demonstrate its function and benefit.

    • Feature 3 (and so on): Continue, covering major features.

5. Use Cases

  • Real-world Application: Exhibit scenarios in which the product can be beneficial.

  • User Testimonial: If possible, include a brief clip or quote from a satisfied customer detailing their positive experience.

6. Benefits Recap

  • Summary of Advantages: Quickly list the main benefits of using the product.

  • Comparison: Optionally, compare your product’s advantages against other methods or competitor products (do this tastefully and factually).

7. Pricing & Availability

  • Cost Structure: Briefly discuss pricing tiers or packages, if applicable.

  • Where to Buy or Access: Share information on where and how the product can be purchased or accessed.

8. Call-to-Action (CTA)

  • Direct Request: Clearly state what you’d like viewers to do next—whether it’s to make a purchase, sign up for a trial, visit a website, etc.

  • Incentive: Optionally, offer an incentive like a discount or bonus to prompt action.

9. Sign-off

  • Gratitude: Thank your viewers for their time.

  • Contact Information: Provide details on how viewers can reach out with questions or for further information.


Show, Don’t Just Tell: Use clear visuals to demonstrate your product’s features and benefits.

  • Keep it Concise: Aim to be thorough yet succinct. Avoid overwhelming viewers with too much information.

  • Know Your Audience: Tailor the script to speak directly to your target demographic’s needs and preferences.

  • Practice Makes Perfect: Before the final recording, rehearse the script to ensure smooth delivery and pacing.

Remember, the goal of a product demo video is not just to showcase features but to communicate the product’s value to the potential user. Adjust the template as needed to suit your specific product and audience.

Pro tip: How to Ensure People Watch Your Video Till the End

Tips to Retain Audience:

  1. First 15 seconds: Make them compelling as viewers judge the video in this timeframe. Avoid prolonged animated logos and instead start with an intriguing hook.

  2. Pattern Interrupts: Enhance audience retention by adding variety to your content. This can be done through changing camera angles, using B-rolls, different scenes, humor, and adding on-screen graphics.

  3. Open Loops: These are teasers or previews that make the audience want to continue watching. Phrases like “I’ll explain this later” act as open loops.

  4. Pace your content: Avoid unnecessary rambling. Be concise, make your point, and transition swiftly.

  5. Analyze Peaks and Valleys: Use video platform analytics to understand viewer retention. Identify which sections viewers enjoy (Peaks) and which ones they skip (Valleys). Adjust your content based on these insights.


And there you have it – 10 different Video Script Templates you can use for your ads and a whole lot more.

What other creative ads could you create using similar scripts?

Keep these handy because you’ll find they can also work well for other mediums besides video. For example, doing live calls, writing sales copy, email marketing and more.

A few things: 

  • Watch your pacing

  • Never use more words than you need

  • Make every word you do use count

  • Never, ever be boring

And have fun! Making video ads can be a blast because they are so short. It’s excellent practice for making longer videos, and it’s a skill you’ll always be able to use in your marketing. 

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  • May you please kindly send these templates as pdf forms so I am able to read even if I am offline

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