3 Ways to Increase Traffic By Borrowing Someone Else’s Audience

Get Seen, Get Traffic

If you ask nearly anyone who runs a business online what their biggest struggle is, the chances are they’ll say “more traffic.” 

  • You need traffic to build an email list. 
  • You need traffic to make sales. 
  • You need traffic to fill your coaching programs

So the big question is, where can you get all that traffic? 

You could buy ads, but if you aren’t careful, you might just fill your list with less-than-ideal audience members and that will do nothing for your sales. Or you may overspend if your messaging and targeting is off.

You could focus your time and energy on search engine optimisation but unless you have years to build your business (and who does?) then SEO may not be your top choice. Unless you can dedicate the time to create quality content. But remember it can take time depending on many things like your target and offer and message.

So how else can you get good traffic? Here are 3 methods you can use to do that by borrowing other peoples traffic.

1 – Be a Guest

Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help. 

By guest posting on other coaches’ blogs, you can “borrow” some of their traffic. 

You can’t simply regurgitate old content and send it out in a dozen directions though. To get the best results, you’ll want to: 

  • Create custom content designed with your host’s unique audience in mind.
  • Provide stellar value with actionable ideas and strategies not found everywhere else.
  • Inject your personality so those new to you will instantly connect with you.
  • Offer a compelling reason to click through to your website or blog for more information.

2 – Partner Up / Joint venture

No list? Here’s a quick way to “borrow” someone else’s list to kickstart your own: Schedule a free event with a partner. 

Here’s how it works. 

  1. You (as the one with the small list) create a compelling, free training which leads naturally to a low-cost, no-brainer product. 
  2. Install an affiliate tracking system.
  3. Offer your best affiliates a higher percentage of profits in exchange for co-hosting your webinar and bringing their traffic along for the ride. 

This is a win/win for both of you, as you gain the traffic while your affiliate gets a bigger payday. Just be sure you have a good funnel in place so that your new list members can benefit from all that you have to offer. But most important of all is to make sure you have good quality content.

3 – Get Interviewed

Want to really show off your expert status and bring traffic back to your site, too? The easiest way is to get on the interview circuit. Just like authors with new books and actors with new movies, coaches and service providers can get in front of new audiences simply by answering questions about what they know. 

Of course, you’re may not appear on the Today Show or Oprah (although that’s not impossible), but there are still plenty of opportunities out there for coaches and consultants in every niche. 

Look for interview and speaking opportunities on:

  • Podcasts
  • Other blogs
  • YouTube
  • Instagram
  • Local events
  • Industry conferences
  • Online Summits

Start by reaching out to your colleagues and to podcast and blog hosts you admire. Get the word out with your friends and your list that you’re looking for opportunities. Work with our inner circle of friend and colleagues.

Even if you don’t yet have a list of your own, it’s easy (and fun) to kickstart your audience growth simply by making yourself available for these and other opportunities. Each guest post, podcast interview and webinar is another chance to get in front of a whole new market, so take advantage of it!

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