We all know getting website traffic is a significant factor for online success. If you know how to Rank Your Site on Google you can start to gain organic traffic. The more visitors your site has the better your sales and profits. In this post find out How To Rank Your Site In Google.
Assuming you have a niche and you know your keywords and regularly conduct keyword research and competitor analysis so that you can make relevant, useful and quality content will massively help your website to stay on top of what’s popular. But also getting the basics right as well as a good structure for your website will do wonders. I see so many websites that just are not built properly, do not have basic principles in place and then the owners wonder why they are not getting ranked or searched.
Yes SEO can take time for your site to rank well but why not help it more buy having some basics in place from the beginning so that in the long run it works out better for you.
Here are some tips you can Implement to rank better in search engines, even with all these strange pandas and penguins from gotham city patrolling the net.
Tip #1 Make sure you’re actually tagging your keywords in order Rank Your Site on Google
Do you spend a lot of time optimising your content and then neglect to tag them on your webpage? Tags are where search engines look and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags.
There are a number of tag types including,
* Title tags. Title tags are quite possibly the most important place to situate your keywords. Here’s what they look like – <title>Primary keyword phrase here. </title>
Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business in less than 90 characters.
* Header Tags. Header tags are next in order of importance to search engines. They’re ranked in order of importance and look like this – <h1>Primary and/or Secondary keywords here</h1>
The <h1> designates this header as the most important header on the page.
If using wordpress “Tags” Like title tags should be kept brief, informative and up to date. These do get picked up
* Alt Tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag.
* Tags in your description – the key word should also appear in your description
Tip #2 Add content to your site daily/regularly
Content is essential for traffic and a top search engine ranking. Content is what search engine spiders look for and index – without it there is nothing to index or rank. Give visitors and search engines a reason to visit and index your site. Make a commitment to provide daily, optimised content and your traffic will soar. If using wordpress or other content management system why not take a day out to schedule all your posts in advance. Spend the day to auto release the posts so that you wont have do it on a daily bases. Automate your website.
Make sure your content is relavent and unique.
The idea is to position your site as the authority in its niche. The single most important thing is unique content. Search engins love this.
The more websites which link to your webpages the more valuable search engines perceive you to be, though not all links are created equal. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.
There are different types of links.
– A direct link looks like a basic website address, for example, www.yourwebsite.com
– A text link occurs when the webpage address is embedded in the text. Readers simply click on the link and are redirected to a new website page.
– If the link is to an internal web page, for example an article published on a website, rather than the home page, it is called a ‘deep link’
You can encourage linking to your website by:
* Adding content to your site.
* Submitting to article directories.
* Publishing press releases.
* Blogging and participating in social networking forums, chat rooms and social networking sites.
DO NOT spam it, and end up with tons of backlinks from irrelevant sites , recent google changes have google slaped allot of sites. So make sure the links are genuine.
Tip #4 Be Social! – Social Signals and Social sharing
Now more than ever before, internet marketing is about building a community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable traffic generating tactic. Sites like Facebook and Twitter can be powerful tools for generating links and traffic to your site ñ create a profile and then post comments, links to your site and ideas which generate conversation.
Get involved – many chat rooms and forums are industry specific, find those which cater to your industry, and begin participating. Speak to and connect with a highly targeted audience.
Add code to your site so the content can be shared easily. If people find your content useful the will share it.
If people like and share your content google sees you as an authority. The more people like and share and talk about you the better
Tip #5 Advertise for more exposure and traffic
Advertising, when handled strategically, can be used to promote your content and products or services. PPC advertising is often the tool of choice because you control the advertising budget on a daily basis and have the tools to test and track your advertising efforts. Once youíve honed your PPC ads the return on investment can be phenomenal in terms of traffic and purchases.
For maximum results, create a traffic and SEO strategy. Outline your plan and your goals and then take the necessary action. Take advantage of these five traffic and search engine tips to boost your business.
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