How To Create a Podcast

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I didn’t think I  would have as much fun as I did making my first podcast but I really enjoyed it…

Hello everybody , My name is Jatinder Singh Palaha and welcome to the digital rapport podcast. 

With this podcast I’m on a journey, a journey to learn how to truly connect, influence and persuade in the digital age. 

Today I’m going to talk to you about my experience of recording and editing my first podcast. The funny thing is I’ve been working on and making audio files for clients for years but it ends up feeling so different when you do it for yourself… it’s like you have to become your own client lol.    

Why does it become so strange and weird when we work on our own stuff? It’s bizarre but we’ll explore that topic in another podcast.

I’ve wanted to do a podcast for ages, I have memories from being a little kid and doing imaginary radio shows and recording them on cassette. But the weird thing is somewhere along the line I stopped being a kid and became an adult … but I often wonder what changed… I mean when was it that moment I forget being a kid and doing other things… 

….sometimes something in that process can make us move away from the very things we loved doing. My mum tells me how talkative I was a a kid…. Then as I grew up I  became somewhat introverted… so I started an inward journey to find out what happened.

With these podcasts I’m back into exploration… and obviously want to improve on my speaking skills too. 

I suppose the thing that took the longest in creating the podcast was action around what I was going to be talking about. My main concern or inner fear was, what will people think? Will they like what I have to say? Have I got anything I can share so I can add value to peoples lives?  

It was only a little while ago when I saw this meme on social media which read something like….. “you can’t be every one’s cup of tea otherwise you’ll be a mug”… I started laughing… makes sense right… so I thought let’s just make some tea and start serving… if people like it they like, if not…..try something else or then use the feedback to provide more of what people want.

I’ve always liked the idea of bridging 2 different concepts together to create a 3rd element out of it. The first time I did this was when I combined my passion for personal development and online services and that become the bases of my business. That then lead to exploring personal development and business and now I’m looking into connection of both offline and online (business and personal development) and how you can merge the 2 to to create digital rapport.

So with this 1st podcast I was still struggling with content creation .. until I came across a video by Russell Brunson, he was talking about your origin story and to basically start with that first. He also went on to say how people who are successful online (and offline) have been at it for ages. And that even for him he was about 30-40 podcasts in before he really found his voice. This was comforting to hear… As we can’t be the final product straight out of the box, anything you do in life will require 1) action and then 2) consistency … so the best thing to do is just get started. 

So having done my first podcast I thought it would be interesting for you to learn form my experience and to paraphrase what  Bruce Lee says …. “take what is useful and make it your own and discards the rest .

I first started by writing out a back story around why I do what I do. My brother, my dear friend and mentor Sukhi Wahiwala has something called the “Syangagus Method” which he uses to write out copy so I’m learning from him and experimenting with that. But in a nutshell there are 4 things that should be covered :

  • Who/why
  • What
  • How
  • What if/social proof

It’s derived from the 4mat learning system and mapped and adapted by Sukhi over the DISC personality types assessment (this stuff is deep, so we’ll go over this in a future episode).

Basically if you can answer these 4 questions in your messaging then you are speaking to all 4 personality types in DISC. And the chances of connecting with your audience increase as it covers language which each personality type would resonate with. (You can find out more about disc from www.inspireduniversity.com/disc)

I basically first wrote out the podcast as if I would be speaking to a friend, this way when I came back to reading it, it would flow a bit better . You can still kind of tell I was reading off script but practice makes perfect. You do get better over time.

I used a rode USB mic and adobe audition to record the podcast. 

If you are thinking of starting your own podcast you may be thinking, “what I have to get all this software and equipment?!” … and the answer to that is no… not necessarily 

I do recommend as a minimum getting a good decent lapel mic, connect it into your phone and use the phones audio recording software as this is super easy. You can then use software such as audacity or even this really cool podcasting software called anchor (Anchor.fm )

A little cheat you can do when recording, feel free to make as many mistakes as you want, because you can just edit these out using your recording software. And if you can, the best thing to actually do is not just audio but record video too (it doesn’t have to be a live stream or anything) and if you make any mistakes simply pause for a few seconds and then start again from the point you just stopped of at and edit later. 

Or if you prefer just freelow. Just depends what you are not comfortable with.

I then uploaded the audio into adobe audition and got rid of the gaps, all the extras erm’s and r’s etc but leave a few in there to let it sound natural. I totally get that the initial bunch I do may not be great but you have to start somewhere. 

As I had already written out the content the transcription had already been done. But if you do it the other way around eg video/audio then you may want to get a transcription too. 

Something cool I’ve used in the past which works really well if you have clean, clear audio is a website called temi. On temi you can upload a audio file and a magical bot will convert the audio into text. Temi has a really cool interface where you can follow along with the text mapped to the exact point in the audio so that you can make and correct the words before you export it. 

For the intro for the podcast I used a site called musicradiocreative.com you can get all sorts of audio created from here its pritty cool 

I added this to the audio , topped and tailed it and then exported to mp3 . Now you have an audio you can use. But if you are using something like Anchor you can actually do the editing inside the app which is really cool. 

Next I signed up with Anchor.fm. I then made the podcast cover image, wrote up a description and then updated my profile. 

When the audio was ready I simply uploaded into anchor and anchor then distributed it out to the various podcasting platforms, like iTune, Spotify, etc 

It does take a few days for the podcasts to be listed and approved by the various platforms so just keep this in mind. When each platform had accepted the podcast anchor sent me an email with the relevant links. 
When the podcast was ready I took the embed code and transcription and added it to my blog digital-rapport.com and then started to share the post url across my various social media accounts.  

That’s it. The actual process it self was not hard. But the hardest part was the idea about what to talk about, that’s what I had procrastinated the longest on. Now I have a podcast. woohoo. 

So a quick summary :

  • Get a graphic created for your podcast
  • Get a intro jingle or music peace made
  • Write out your podcast or free flow it, do what works best for you
  • Film it, or audio record it and then get it transcribed 
  • Edit it on something like audacity, adobe audition or anchor.fm
  • Export it 
  • Create your podcast hosting account like anchor.fm 
  • Upload your graphic file , description and podcast
  • And let anchor do the distribution for you 
  • Then get the embed code and put it and the transcription into a blog post 
  • Then share it across you social media platforms 

How cool is that?  Ok, I hope you got value from that. I look forward to hearing back from you. Please remember to like, comment, share and subscribe.  

Resources:

Want to learn more? Take the home study course here – How to start and grow your podcast

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