This is the biggest obstacle many face when building an email list In this post we look at How To Build Trust with Your Email List. They have no idea how to market to these people. Even well-established marketers find this process difficult. Here are a few ideas to get you going…
- Send personal Information and anecdotes to help build rapport
- Direct subscribers to new blog posts on your website and other blog posts they will find value across the web
- Introduce them to free tools that can help save them time with their daily tasks
- Breaking news in the industry
- Businesses and products you are involved in
- Any new products that you are interested in yourself
As long as your goal is to provide value above anything else you will do very little wrong. And remember, you will learn all this stuff as you progress further in your business anyway, so don’t look at this as being a daunting task, it’s a journey that needs to enjoyed and NOT over complicated.
Whether you are promoting your own product or an affiliate product created by someone else, your list will be open to any advice, information and suggestions from you. Provided you have a strong relationship with your subscribers, you can literally send them anywhere you want to.
Even if they don’t buy from an email you send to them, they will at least take a look. So, even when a person opts into your list for a specific product, you still have the option to let them know about any other offers out there that you are affiliated with. You can earn thousands, even hundreds of thousands of dollars simply by sending promotional emails to a responsive list.
The value of your list is in direct proportion to how well they know, like and trust you, so do not abuse that trust by sending them promotions to useless products. I see it far too often and it simply does not work. Make sure to always provide value to your subscribers and they will repay you long term.
You see marketers making thousands of dollars just by sending one email. This only happens because they have built a list that trusts their judgment. This is very important. It may sound obvious, but it’s not obvious at all because most marketers will disregard this advice and continually promote any offer they can get their hands on in the hope of making a quick sale.
5 Essential Strategies on How To Build Trust with Your Email List
- Be transparent and honest: Let your subscribers know who you are, what your brand stands for, and what they can expect from your emails. Be truthful about your products and services, and never mislead or deceive your audience.
- Provide valuable content: Deliver content that is informative, relevant, and useful to your subscribers. Share personal anecdotes, direct them to valuable blog posts, and introduce free tools that can help save them time with their daily tasks.
- Segment your email list: Divide your email list into smaller groups based on their interests, behaviors, and preferences. This will help you tailor your emails to their specific needs and interests, leading to higher engagement and conversions.
- Analyze your metrics: Keep track of your email marketing metrics, such as open rates, click-through rates, and conversion rates. Use this data to optimize your email campaigns and improve your results over time.
- Respect your subscribers’ time and attention: Avoid bombarding your subscribers with too many emails or sending irrelevant content. Instead, send targeted and personalized emails that add value to their inbox and enhance their overall experience with your brand.
Creating relationships with email. The email nurture sequence
Setting up an opt-in offer, squeeze page and publishing articles to drive traffic back to a squeeze page is good, but if you have no follow up your list will go cold. You need to build a relationship and nurture those leads until they become buyers. If you develope a series of follow-up email messages to share with the readers the list won’t get cold and won’t be a waste.
You must work up a complete funnel consisting of the opt-in offer, a follow-up offer that is for a product around £7 or more. You may even have one more money offer, but definitely have one.
Then create a series of not less than 4 email messages. Here how develop that series:
- The 1st follow up is a reminder of the download link. This serves to remind them why they are getting an email from you and where they can get that offer via download, or as a shipped physical product.
Offer downloads as the main freebie. In the 1st follow-up message send them to the download page which mentions the paid product offer.
Do not send the freebie product in your email. If you do, you miss out on an opportunity to turn your “prospect” into a “buyer.”
- In the 2nd follow up, ask if they liked the gift and then share a bit about your background and what qualifies you to be an authority in this topic. You can also remind them that they can contact you with questions.
- In the 3rd follow up, ask them to respond to a quick question. Do this via a short 1 question survey. You can use Google forms, Survey Monkey or some other free survey tool. Or simply ask them to “hit reply” to the message to send their response directly to you.
- The 4th follow up email has an offer for a paid product that is highly relevant to the original freebie offer. Share with them how the two items can work together to grow their business, profits, whatever.
- The fifth email is an invitation to participate in a free tutorial, workshop or coaching. It may also be a free report, but at this stage you want to get some air time so a tutorial type setting is ideal.You can set it up as a recorded session making it available to the reader at anytime.
The timing for these emails is:
- Message 1: immediately after they opt-in.
- Message 2: 1 day after opt-in
- Message 3: 1 day after message #2
- Message 4: 2 days after message #3
- Message 5: 1-2 days after message #4.
- Message 6: 1-2 days after message #5.
- Message 7: 1-2 days after message #6.
Here are some additional tips for building trust with your email list:
- Be transparent and honest: Share your intentions with your subscribers and be open about your business practices. This means being clear about what they can expect to receive from your emails and how often they will receive them.
- Respect subscribers’ time and attention: Don’t waste their time with irrelevant or promotional content. Make sure that every email you send provides value and is worth their time to read.
- Consistently deliver value: Establish yourself as an authority in your niche by providing high-quality content on a regular basis. Whether it’s blog posts, videos, or podcasts, make sure that your subscribers can count on you to provide them with valuable insights and information.
- Segment your email list: Group your subscribers based on their interests and preferences so that you can send them targeted and relevant content. This will increase engagement and help build trust by showing that you understand their needs and interests.
- Respond to feedback and inquiries: Encourage your subscribers to reach out to you with questions and feedback. Respond promptly and courteously to their messages to show that you value their input and are committed to building a relationship with them.
By implementing these tips, you can build a strong relationship with your email list and establish trust that will lead to increased engagement, loyalty, and sales.
Importance of segmentation
Segmentation is indeed an important aspect of email marketing that can greatly impact the effectiveness of your campaigns. By dividing your email list into different groups based on characteristics such as demographics, interests, behaviors, and purchase history, you can tailor your messages to each segment’s specific needs and preferences.
This approach not only makes your emails more relevant and personalized, but also increases the likelihood of engagement and conversions. For example, if you have a segment of subscribers who have shown interest in a particular product category, you can send them targeted promotions and content related to that category, rather than bombarding them with generic messages that may not be of interest to them.
Segmentation also helps to maintain a healthy email list by reducing the risk of spam complaints and unsubscribes. When subscribers receive emails that are not relevant to them, they are more likely to ignore or mark them as spam, which can negatively affect your deliverability and sender reputation. By sending targeted messages that are valuable to each segment, you can increase the chances of subscribers staying engaged and loyal to your brand.
Segmentation is an important strategy to consider when building trust with your email list. By segmenting your list and sending targeted messages, you can improve engagement, reduce unsubscribes, and ultimately drive more conversions.
Metrics and analysis
Additionally, it’s important to track metrics such as bounce rates and spam complaints to ensure that your email list is clean and engaged. Regularly analyzing these metrics can help you identify areas for improvement and make adjustments to your strategy to better serve your subscribers and achieve your goals.
Building trust with your email list is crucial for the success of your email marketing campaigns. While the article provides some valuable tips on how to get started, such as sharing personal anecdotes and directing subscribers to valuable content, it’s important to remember to consistently deliver value, be transparent and honest, and respect subscribers’ time and attention. Additionally, segmenting your email list and tracking metrics and analyzing results are essential aspects of a successful email marketing strategy. By focusing on building a strong relationship with your email list and continually improving your approach, you can effectively engage your subscribers and drive conversions.
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