A squeeze page is a dedicated page that entices someone to sign up for something. This could be a webinar, a free video or a gift such as a coupon, ebook or report. You can include any type of gift you like but it is best to offer something which is related to your business.
Before setting up your squeeze page you want to get your free offer or gift prepared. You can write this yourself, use a ghostwriter, or use a PLR product which you modify. Once you have this ready upload it to your website or deliver it through a service like Dropbox or Box.com.
Now it is time to work on your squeeze page. There are several ways to do this as well including:
- Creating an html page
- Using a free template
- Using a plugin
- Purchasing a Squeeze page software
Your squeeze page should highlight what your offer is about. You need to list the main features and benefits of the product. It is best to highlight these by using a bulleted list.
A good squeeze page should always include the following elements:
- An attention grabbing headline
- List of benefits
- A desire for your reader to want more info
- A strong call to action
By combining all of these elements you are creating a strong desire in your reader, one that they will act on. With the end action being that they subscribe to your list to get your free gift or offer.
Having a striking image or using a video are two other good tactics which you can use on your squeeze page. An image makes your page visually pleasing and a video is a great way to include additional information about your product. You could even pop in a couple of testimonials in there.
Once your squeeze page is finished you can upload/connect it to your website and your page will be live. And remember to add your autoresponder code into your form so that subscribers are added to your list. If you are using a squeeze page software there will be a place to add this in.
Your next step is now to promote the heck out of your new squeeze page. You can promote it on all your social sites, and you can use the link in your signature file in forums. Even when you leave blog comments you can use the URL as your website. Just look for every opportunity you can and leave your link.
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