Day 7: Schedule Social Sharing

Congratulations! You’ve made it to the final day of the 7-Day Content Repurposing Challenge. In the last day of the challenge, you’re going to learn how to schedule and share your social content.

Why Schedule Social Sharing?

You’ve done all the work of repurposing your blog post; don’t let your hard work go to waste by only sharing it once. The main idea is to write less and promote more.

Social sharing is what helps you build your brand, expand your audience, and make the most of your online marketing efforts.

Sharing Evergreen Content

Evergreen content is search-optimized, continually relevant content that stays fresh forever.

Why should you share evergreen content regularly, and not just once?

  • Less work in the long term. Evergreen content can sit idle on your site and still bring in traffic. Think of it as “one and done”. It may take more time to create at first, but brings more benefits in the long run.
  • Brings steady traffic to your site. Trending topics might bring in a surge of visitors that eventually drops off. Evergreen content steadily increases the number of visitors to your site.
  • Increases credibility. Visitors perceive evergreen content to be more authentic. This creates a feeling of credibility and trust, which means they are more likely to share your content and share it more often.
  • Reaches a wider audience. You may have shared your content once, when you first created it, but that doesn’t mean your target market saw it! By scheduling your content to share on social media more than once, you’ll get in front of many more people who might have missed it the first time – or who just joined your followers.

Now that you understand why sharing your content more than once is so important, let’s dive in and start sharing.

Step 1. Determine How to Share.

Decide if you are going to manually share yourself or use an automated tool. Think about your schedule to make sure you have the availability to manually post to several platforms, sometimes multiple times throughout the day. 

Learning how to use an automated tool to share might take some time up front, but it may save time in the long run.

Check out these popular automated tools to see what is right for your business:

Step 2. Create Your Sharing Schedule.

To create your social sharing schedule, determine:

  • What content you’ll share (pick evergreen vs. time-sensitive), 
  • When and how often you’ll share (time of day, day of week, and space between sharing multiple times),
  • Where you’ll share (which platforms),
  • How you’ll tweak wording and images for different platforms.

Success Tip: When creating your schedule, think about what platforms are best for your business. For example, if your audience doesn’t tend to “hang out” on Instagram, it probably isn’t where you should be sharing. 

Step 3. Set Your Sharing Schedule.

Whether manual or through an automated tool, schedule your social shares for several weeks at a time. 

For many of the paid tools, you can schedule out even longer. For example, you could schedule that blog post to be shared on Facebook and Twitter a year from now and throughout the year using Missinglettr.

Don’t forget about the “social” in “social media”. This means you need to still leave room in your schedule to share content as it’s happening and relevant.

Next Steps

Now that you’ve learned how to schedule social sharing, you’ve officially completed the 7-Day Content Repurposing Challenge!

Even though the challenge has come to an end, remember that practice makes perfect. Now is the time for you to apply what you’ve learned to your business every time you create new content.

If you have any questions, reply to today’s challenge email or head over to our Challenge Facebook Group and post it there.

Worksheet Activities:

  1. Which sharing tool(s) will you use?
  2. Determine which social media platforms are right for your business.
  3. Create your content sharing schedule for each piece of content using either the ‘Plan by Individual Date’ OR ‘Plan by Content Piece’ tabs in the Social Sharing Planner spreadsheet provided. 

Be sure to include the url being shared, dates for sharing, time of day, which platforms, what wording for each, what image to share, and any hashtags you’ll include.

As you do your scheduling, make sure you don’t schedule different versions of your content on the same day. Spread them out over the course of the year.

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