It’s time for Day 6 of the challenge: Create an audio version, or podcast of your post. You’re going to reach a whole new audience by turning your post into a something people can listen to rather than read or watch.
What’s a Podcast?
Think of a podcast as a recorded show. People listen to them in the background while they’re doing something else – like commuting to work, or working out. The great part is that they can listen to your content on demand.
According to Edison Research:
- 112 million Americans have listened to a podcast, up 11% in one year.
- Podcast listeners are of a unique demographic. A larger percentage of 25 to 54 year-olds listen to podcasts monthly than any other age group.
- Podcasts are more popular with men. 27 percent of American men have listened to a podcast in the past month, compared to 21 percent of women.
- 52 percent of podcasts are listened to at home, 18 percent in the car.
- 85 percent of listeners listen to all (or most of) a podcast.
Why your content can perform better as audio:
- It can be easier to show inflection/enthusiasm through your voice,
- Audio is easier for some people to digest,
- You can turn readers into listeners,
- Your audience can listen to your podcast anywhere.
Let’s get started turning your post into a podcast.
Step 1. Create Your Podcast
- Write your script.
Depending on your writing style, you may not want to read your blog post word-for-word. Sometimes it is better to restructure how your blog post is written so it sounds better in an audio version. If you’re not sure how it sounds, practice reading your blog post aloud to see how it flows.
- Consider the length of your podcast.
Keep your audio post less than 60 minutes long. With 18% of people listening to podcasts in the car, and the average commute being 24.5 minutes, you might aim to have your podcast less than 30 minutes long.
- Restructure your post (optional).
If you’ve decided your original blog post needs some reworking so that it flows better in podcast form, decide if you need to:
- Reorganize the placement of your content
- Break your blog post up into multiple podcasts to keep the audio version under 30 minutes.
- Change the format of your post. Examples are: tip format, top ten, storytelling, etc.
Success Tip: Just like the other challenges, make sure your podcast includes a call-to-action, giving your listeners the next step.
Step 2. Record
Use Audacity to record your podcast. Audacity is a free tool that provides everything you need to create great-sounding podcasts, including tools for editing your recording. No worrying about ums, ahs, coughs or interruptions. You can just cut those out of the recording after you’re done.
Success Tip: To build relationships with your audience, your tone of voice should match the tone of your content. Keep your podcast lively and use an animated/storytelling voice.
Step 3. Upload and Share
Now that your post has been recorded into a podcast, you’re ready to share it with the world.
- Upload your podcast to these free or paid platforms (Prices may have changed):
- Anchor – FREE
- Libsyn. $5 to $75 a month
- PodBean. $3 to $79 a month
- BuzzSprout. $0 to $24 a month
- Blubrry. $12 to $80+ a month
- SoundCloud. $0 to $16 a month
- Podomatic. $0 to $24.99 a month
- Spreaker. $0 to $119.99 a month
- BlogTalkRadio. $0 to $249 a month
- Post your podcast to your social media accounts: Facebook, Pinterest, Twitter. You may want to include the audio in your blog, but make sure you are not including every type of repurposed content into a single blog post.
Congratulations, you’ve shared your podcast with the world and you’re ready to move on to the last day of the challenge!
You’re almost to the finish line, just one more challenge to go. Make sure you’ve completed today’s worksheet before you move on to Day 7.
If you have any questions, reply to today’s challenge email or head over to our Challenge Facebook Group and post it there.
- Edit your blog post as needed for your podcast script
- If your blog post is a lengthy one, identify how you’ll break it up into multiple podcasts
- Include your Call to Action in your script
- Record your audio, using the free Audacity software or your recording software of choice. Export it as an .mp3 file, ready to upload and share.
- Complete the ‘Where to Share’ checklist. Share in as many places as possible.