Welcome to Day 4 of your 7-Day Content Repurposing Challenge!
Today you’re going to convert the slideshow you made in Day 3 into a video. You’ll upload the video to YouTube and then add it to your blog post to expand your reach even further.
What’s the ultimate goal for this challenge?
Video is essential for everyone to create because YouTube is the second largest search engine next to Google, generating billions of views. Actually, YouTube is owned by Google, which means that your YouTube videos get preferential treatment in Google search results too. Do a quick search on Google for your keyword phrase and you’ll probably see a few YouTube videos on the first page.
And now, with advancing technology, videos are easier than ever to create, giving you a great way to promote your content.
Why Video?
According to news shared by HubSpot:
- Video is projected to claim more than 80% of all web traffic by 2019.
- Adding a video to marketing emails can boost click-through rates by 200-300%.
- According to YouTube, mobile video consumption grows by 100% every year.
- 59% of company decision makers would rather watch a video than read an article or blog post.
- Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.
Now that you understand how significant video can be to your business, let’s jump in and start repurposing!
Step 1. Repurpose Your Slideshow to Video
It might sound intimidating but repurposing your slideshow to video can be simple.
- Before you record, prepare a small script or list of one or two key points to cover on each slide. Then practice a few times before recording. Make sure it’s not more than 3 to 5 minutes long.
- Record your slideshow using screen capture software. There are some great quick options, such as Techsmith’s SnagIt or Jing (free). But there are also premium options like Camtasia, which gives you more flexibility for editing and has an add-in to PowerPoint. If you’re on a Mac, try using Screenflow.
- Save your recorded video in .mp4 or .mov format to your hard drive, ready to upload. Name the file something that describes what it is, so YouTube will be able to rank it more easily.
Success Tip: Try Lumen5, which automatically turns your content into an engaging video. It’s a great free, easy solution that comes with choices for images and formatting. So, if you don’t have a slideshow to work with, you can use Lumen5 to automatically create a draft for you.
Step 2. Upload to YouTube
Take the video you recorded and upload to YouTube, adding the information in the next step during or after the upload.
Step 3. Optimize Your YouTube Video
Because YouTube and Google can’t watch and understand your video at the same time, they depend on the information you provide to rank your video.
To improve your ranking:
- Create an optimized title. Your title should be a few words long and include your major keyword.
- Use tags wisely and use ample, relevant keywords. Make sure your keywords fit with your brand and that they are in alignment with your intended audience.
- Create a full description with link. Take advantage of the full description and include several hundred words. Be sure to address key points and include relevant keywords and links that you want people to visit.
Success Tip: If you’re not sure what to title your video, try using YouTube’s search function to get ideas. Type your main keyword into the search box and see suggested searches. Then look at the videos that have the most views to get ideas.
Step 4. Share with Your Followers
Share your YouTube video on all your social media and with your email list. For Facebook, upload the video directly to your Page and/or Group since Facebook prefers natively uploaded videos vs. shares from YouTube.
Step 5. Add to Your Blog Post at the Bottom (or replace slideshow with video)
You can also add your video to the bottom of your blog post for those readers that would rather watch the video. Or if your blog post is feeling “media heavy”, you can replace your slideshow with the video.
Tip for success: Don’t limit yourself to YouTube. Check out these other video sharing sites:
Next Steps
You did it! You converted your slideshow into a video!
Remember, it all started with your blog post. Now you have video to share across multiple platforms, expanding your marketing reach.
Before you move on to Day 4 of the challenge tomorrow, make sure you’ve completed today’s worksheet.
Don’t forget, if you have any questions, reply to today’s challenge email or head over to our Challenge Facebook Group and post it there.
Worksheet Activities:
- Write a script outline for your video in a separate doc
- Write the title for your video, including your main keyword phrase
- Write your video description
- List your video tags
- Complete the YouTube video optimization checklist
- Keep a record of places you’ve shared your video