Welcome Back! Congratulations on completing Day 2. You’re now a pro when it comes to repurposing your blog post in a new format.
Today, Day 3 of the challenge, we’re going to take it a step further and you’re going to convert your blog post into a slideshow.
Once you’ve created your slideshow, you’ll publish it on SlideShare and add it the blog posts as well. Owned by LinkedIn, SlideShare is a slideshow sharing platform.
Why Publish to SlideShare?
Publishing your slideshow to SlideShare drives tons of new traffic and even improves your search ranking. The more shares your presentation has, the better it performs.
SlideShare gives you the opportunity to reach over 70 million new visitors, making a major impact on your business. There’s even the potential for your slideshow to go viral thanks to their huge following.
Google loves SlideShare too. So much so that it increases your search ranking
Let’s get this challenge started!
Now it’s time for you to jump in and convert your blog post into a slideshow.
Step 1. Make a List of Main Ideas in Your Blog Post
Start by outlining the key points of your blog post. Think of the slideshow like a highlight reel that tells a story or gives your reader a high level view of the most important aspects to remember.
Choose only the best information from your blog post and make sure it’s brief and to the point. Use very short sentences that are quick to read.
Success Tip: Determine the structure of your slideshow. Slideshows that are structured in the form of a story or linear list perform best. As the slides are advancing, your reader is focused on the next slide, not the last slide they viewed.
Step 2. Create Your Slideshow
Create your slideshow using PowerPoint or your preferred slideshow software:
- Your slideshow should have 1 main point per slide.
- The slideshow must be visually appealing. Try using large images on the background of the slide to keep the design simple.
- Make sure the blog post follows a linear structure with a call-to-action on the last slide.
- Include a title, keywords, and clickable links, since people can click on links in slides in Slideshare.
- Include a Call to Action on the last slide (with clickable link).
- Convert your slideshow to a .pdf file to upload to SlideShare.
Step 3. Upload to Slideshare
- Login to your account on SlideShare. If you don’t already have an account, you can set one up HERE.
- Upload your slideshow presentation to SlideShare.
- Complete the fields on the upload screen:
- Title. Include your keyword.
- Description. This is one of the most important fields because it allows others to find your SlideShare presentation. Include a few keywords and make sure the description is relevant and engaging.
- Categories. Choose the one category most relevant to your presentation by clicking the arrow to the right of the field.
- Privacy. Click the arrow to choose from one of three privacy settings: Public, Limited, Private.
- Tags. Add up to 20 relevant keywords as tags.
- Discoverability Score. The system automatically calculates a value based on how discoverable your content will be. Your score increases as you fill out the Upload fields.
- Publish your slideshow.
Step 4. Add to the Top of Your Blog Post
Now that your slideshow is published to SlideShare, embed the SlideShare in your original blog post. This will help increase the number of views of your slideshow and keep people on your page longer, reducing your visitor bounce rate.
To add the SlideShare back to your blog post, simply click the share button. You can either use the embed code or shortcode to embed the SlideShare.
To use the embed code, make sure you’re in the ‘text’ view in your post editor. It won’t work in the ‘visual’ editor.
Step 5 (Optional). Add to Your LinkedIn Profile
When you upload a new SlideShare, you will now see the option to add it to your LinkedIn profile. To add it, just click the “Add to LinkedIn profile” button.
For existing SlideShares, go to “My Uploads”, hover over the SlideShare you want to add, and click “Add to profile.”
Now that you’ve turned your blog post into a slideshow, get ready to watch the page views roll in!
Make sure you’ve completed today’s worksheet so that you’re ready to move on to Day 4 of the challenge tomorrow.
Don’t forget, if you have any questions, reply to today’s challenge email or head over to our Challenge Facebook Group and post it there.
- Outline the main ideas for your slideshow (one idea per slide)
- Create your slideshow in your preferred software, making it visually appealing
- Add your clickable Call to Action on the final slide of your slideshow
- Write your slideshow title, description, and tags for uploading to SlideShare
- Upload to SlideShare and use the embed code to add it to your blog post
- Add the slideshow to LinkedIn, if you want to display it on your profile.