Day 2: Repurposing Your Blog Post

In Day 2 of the challenge, you’re going to take the blog post you picked yesterday and breathe new life into it! You’ll repurpose your blog post into a brand new blog post in a brand new format. 

Why Change the Format of Your Blog Post?

There are many reasons to change the format of your blog post:

  • Keep your favorites alive. By reposting your blog post into a new format, you keep your same great content while bringing your blog post up to date. You don’t need to worry about your amazing content being buried in your blog’s archives because your new content is front and center.
  • Reach an expanded audience by changing the format of your post. People process information differently. While some people like to read paragraphs, others absorb information better in tip or list format.
  • Improve the design. Since writing your blog post, design principles may have shifted and your blog post might contain outdated photos, colors or links. Updating the design of your post will make it more enticing to readers.

What are some different formats to quickly repurpose your blog post?

Depending on the original format of your post, you could:

  • Change it into a list of tips
  • Rework a list of ‘do’s’ into a list of ‘don’ts’
  • Turn it into a ‘how-to’
  • Take one tip from a post and expand it into a more in-depth post on that tip
  • Transform it into a compelling story

Let’s Get Started

Now it’s time for you to jump in and start repurposing!

Step 1. Pick a Format for Repurposing Your Post to Something New

  1. List the formats that appeal to you most.
  2. Identify those that your audience likes most. If you’re in doubt, lists, tips, and how-to’s are always popular!
  3. Identify one format that will be quickest and easiest to repurpose right now.

Success tip: Look at the formatting of your most popular blog post. Does it make sense to turn this blog post into a similar format?

Step 2. Repurpose Your Post

  1. Take the copy of the blog post you made yesterday and paste it into a doc or make a copy of the post in your blog, ready to edit.
  2. Reorganize, rewrite, or do whatever else is needed for the format you picked.
  3. Add screenshots or images to illustrate our points.

Success Tip: Consider adding new images. Unsplash, Pixabay, and Morguefile are great websites for free images.

Be sure to remove or replace any outdated information and add fresh examples.

Step 3. Add SEO and Publish Your Post

  1. Pick a new keyword phrase for optimizing the repurposed post. It should be similar to the original keyword but not identical. Use Keyword Planner for ideas or the drop-down suggestions in Google.
  2. Go back and add the phrase to the post where it makes sense.
  3. Brainstorm a big list of possible titles for your post, and then work your keyword phrase into the best one.
  4. Use the phrase and variations of it in alt text of images.
  5. Use it in the SEO title and description. Try the Yoast SEO plugin for optimizing and testing the SEO of your post.
  6. Preview and then publish your new post.
  7. Share it on all your social media accounts and with your email list.

Success Tip: Look for keyword phrases that have ‘Low’ competition in Keyword Planner, but still has about 100 to 1K searches per month. 

You can also use other tools to get ideas for new blog post topics and titles, such as Answer the Public and HubSpot’s Blog Ideas Generator.

Next Steps

Congratulations on repurposing your blog post into a brand new format! 

You’ve successfully created a new blog post without having to create new content. Talk about making your work efforts go further!

Be sure you’ve completed today’s worksheet so that you’re ready to move on to day 3 of the challenge tomorrow. 

Don’t forget, if you have questions, reply to today’s challenge email or head over to our Challenge Facebook Group and post it there.

Download Worksheet Here

Worksheet Activities:

  1. List possible formats for repurposing your blog post. Decide on your favorite.
  2. Outline the new version of your post in a separate doc before rewriting it.
  3. Identify your new keyword phrase.
  4. Brainstorm a new keyword-optimized title.
  5. Go back and optimize your post where possible for your keyword phrase. Try the Yoast SEO plugin to make sure you’re optimizing for search.
  6. Note down the URL of your published post.
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