Is the Customer Really Always Right?

The guiding principle behind good customer service is usually summed up in this phrase  ‘The customer is always right.’ But if you’ve ever handled customer service issues before, you know this isn’t exactly true. This statement isn’t meant to be taken literally. What it really means is that the customer is always right in their …

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Always get them coming back to your site

One of the key things businesses want is more traffic to their site. However people are always trying to get new traffic and more traffic but what about the missed traffic due to not having a strategy in place to keep them coming back to your site? I see so many wasted opportunities because of random posts …

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What Is Relationship Marketing?

Relationship Marketing is targeted at building stronger and long-lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need of …

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