Digital Rapport 1200x628 layout354 1fjv08q - Influence Strategies

What Is Content Marketing & How Does it Work?

What is Content Marketing? Content marketing is a strategic marketing approach focused on creating, publishing, and distributing relevant and valuable content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. If you’re like most marketers, you’ve asked yourself this question more than once. What is content marketing NOT? More …

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Big Impact, Small Budget: Effective Marketing for Coaches Without Breaking the Bank

Marketing for coaches is often associated with the idea of having to hustle non-stop, putting in long hours and tireless effort to get your message out there. However, this couldn’t be further from the truth! Effective marketing for coaches doesn’t require you to work 24/7 or compromise your well-being and personal life. In fact, a …

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Digital Rapport 1200x628 layout354 1h3q3dc - Influence Strategies

How to Use Curiosity Marketing To Get More Clicks

Heard of Curiosity Marketing? Are you wondering how to create curiosity in your online content? Today I received an email with the subject line… “6 Useful Things You Never Knew You Needed.”  Yup, I clicked on it. Do you know why? Curiosity. If you can build curiosity into your headlines and subject lines, you’ll get …

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