Personal branding = marketing strategy focused on you. It requires you to work out who you really are (your skills, values, passions, and personality), Who you want to serve (your target market or audience) How you differ from the competition (your unique niche). Create a consistent, targeted impression that helps you achieve your personal and professional …
5 Tools Everyone in the Social Selling Game Should Be Using Social selling involves connecting with your prospects on social media and engaging them through one-on-one conversation. The result is a meaningful relationship where you learn about their needs, and they learn about the unique value you offer. It takes more of your resources to …
How to sell and overcome objections is a common question. People don’t want to be seen as being salesy. But every business owner knows that at some point, you have to sell. But what if you’re not a “born” salesperson? And how do you do it without being salesy? Sales ability isn’t something you’re born …
Today, anyone can be a best-selling author. But what’s the best way on how to write a book in 2022 as a coach or a consultant. The internet allows anyone to publish and distribute their own non-fiction book that shares their expertise with the world. We no longer have to deal with the “gatekeepers” of …
Do you ever ask yourself How To Become an Author? Do you have a book inside you screaming to get out? Do you want to become an expert author, but you’re not sure you have what it takes? One of the main barriers potential authors face is that they think, “I’m not a writer, so …
Steve Chou of “My Wife Quit Her Job” fame has made a list of 12 things he learned two different 7 figure lifestyle business.He created the businesses so that his wife could quit her job to stay home with the children, and because he wanted to spend plenty of time with his family. That tells …
Are you trying to become an authority in your niche? Are you looking for a way to improve your marketing? Word of mouth marketing is the best way to do both. This strategy is free and effective. The best way to achieve it is to focus on great customer service. Word of mouth marketing is, …
Authority Marketing is about expert positioning in your respected niche. Many of us dream about becoming authorities in the niches we’re interested in. Being a niche authority means gaining the respect of the community, and getting plenty of opportunities to keep evolving and profiting with Authority Marketing. It’s almost like becoming a celebrity of sorts, …
“I’m sick and tired of hearing about ‘Know, Like and Trust.’ I don’t get it. Exactly HOW am I supposed to get people on the internet to know me, like me and trust me?” I understand the frustration of this coach/consultant trying to grow online. It’s so easy for marketing teachers to tell you to …
Your products have actual value, and then they have “perceived value.” Actual value is what your product offers to your customer. This might be the benefits, what it can do and what it can provide. “Perceived value” is what your customer thinks about the value of your product, or how they perceive the value of …