This is by far the biggest obstacle many face when building an email list. They have no idea how to market to these people. Even well established marketers find this process difficult. Here’s a few ideas to get you going…
- Send personal Information and anecdotes to help build rapport
- Direct subscribers to new blog posts on your website, and other blog posts they will find valuable across the web
- Introduce them to free tools that can help save them time with their daily tasks
- Breaking news in the industry
- Businesses and products you are involved in
- Any new products that you are interested in yourself
As long as your goal is to provide value above anything else you will do very little wrong. And remember, you will learn all this stuff as you progress further in your business anyway, so don’t look at this as being a daunting task, it’s a journey that needs to enjoyed and NOT over complicated.
Whether you are promoting your own product or an affiliate product created by someone else, your list will be open to any advice, information and suggestions from you. Provided you have a strong relationship with your subscribers, you can literally send them anywhere you want to.
Even if they don’t buy from an email you send to them, they will at least take a look. So, even when a person opts into your list for a specific product, you still have the option to let them know about any other offers out there that you are affiliated with. You can earn thousands, even hundreds of thousands of dollars simply by sending promotional emails to a responsive list.
The value of your list is in direct proportion to how well they know, like and trust you, so do not abuse that trust by sending them promotions to useless products. I see it far too often and it simply does not work. Make sure to always provide value to your subscribers and they will repay you long term.
You see marketers making thousands of dollars just by sending one email. This only happens because they have built a list that trusts their judgment. This is very important. It may sound obvious, but it’s not obvious at all because most marketers will disregard this advice and continually promote any offer they can get their hands on in the hope of making a quick sale.
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