Generally, when people talk about basic human needs, they’re talking about our most primitive drive for food, shelter, clothing, and love.
We aren’t taught to need these things, the desire for them is hot-wired into our genetics and are responsible for our primary motivation as human beings: to avoid pain and maximize pleasure.
No longer primitive, and generally able to satisfy this quartet of the most basic of needs, contemporary humans are now free to expand their “gotta have it” list to include…
Contents
What are basic human needs?
According to Maslow’s hierarchy of needs, the basic human needs are food, water, clothing, sleep, and shelter are the bare necessities for anyone’s survival.
However, in the 21st century, the following are true too.
- Security – the need to feel safe
- Adventure – the need for a “rush”
- Freedom – the need for independence and spontaneity
- Exchange – the need to share information and knowledge
- Power – the need to be in a position of authority
- Expansion – the need to build and grow
- Acceptance – the need to be accepted by others
- Community – the need to be around people like ourselves
- Self-Expression – the need to reveal ourselves through speech, actions, dress, etc.
Basic Human Needs As per google
1.Security
– the state of being free from danger or threat. Security is a basic human need. We all have a need to feel safe and secure, even if we don’t realize it. For example, if you’re walking alone in a dark alley at night, you might feel nervous and anxious. You may not know exactly why you feel that way, but you feel it nonetheless. You may not feel comfortable walking down that alley at night. You might feel safer walking down the main street where there are more people around. You might feel more comfortable because you feel safer in a more public area. This is a need for security and safety.
2.Adventure
– an unusual and exciting or daring experience or engage in daring or risky activity. We all feel the need for a rush, a burst of adrenaline, a new experience that makes us feel alive. Some people crave this, while others need it. The feeling is similar to the feeling of love, it’s an intense feeling that makes you feel alive.
3.Freedom
– the power or right to act, speak, or think as one wants or the state of not being imprisoned or enslaved. Freedom is a basic human need. It is something we all want and need in our lives. It is a state of being where we are able to do what we want, when we want. It is the power to choose. It is the power to be spontaneous.
4.Exchange
– an act of giving one thing and receiving another (especially of the same kind) in return. Exchange is a powerful thing. It’s the need to share information and knowledge. It’s the need to give and receive. It’s the need to be a part of something bigger than yourself. It’s the need to connect with people.
5.Power
– the ability or capacity to do something or act in a particular way. Power is a word that is often used in our society. We talk about it all the time, but what does it really mean? We use it to describe the authority that one person has over another. The power to make someone do something that they would not normally do. The power to manipulate someone or something. The power to control someone or something. These are all examples of the power that we use in our daily lives.
6.Expansion
– the action of becoming larger or more extensive. Expansion is a very important concept in business and life. It’s the action of becoming larger or more extensive. It’s the process of moving out and spreading out. When we talk about business expansion, it can be a very good thing. It can also be a very bad thing. Expansion is the need to build and grow. The need to build and grow can be a very good thing. It can be a very bad thing. Expansion is the need to build and grow. The need to build and grow can be a very good thing. It can be a very bad thing. Expansion is the need to build and grow. The need to build and grow can be a very good thing. It can be a very bad thing. Expansion is the need to build and grow. The need to build and grow can be a very good thing. It can be a very bad thing. Expansion is the need to build and grow. The need to build and grow can be a very good thing. It can be a very bad thing. Expansion is the need to build and grow. The need to build and grow can be a very good thing. It can be a very bad thing. Expansion is the need to build and grow. The need to build and grow can be a very good thing. It can be a very bad thing. Expansion is the need to build and grow. The need to build and grow can be a very good thing. It can be a very bad thing. Expansion is the
7.Acceptance
– the action of consenting to receive or undertake something offered or willingness to tolerate a difficult situation. For example how not to get emotional when reading email, as you can accept the message as is, in its raw out put withing projecting ones own emotions. When we are young we need love and acceptance from our parents and family. We need to feel like we belong. We need to feel like we are part of a group. This need for belonging continues throughout our lives. We need to feel like we belong to a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need to feel like we are part of a group. We need
8.Community
– a group of people living in the same place or having a particular characteristic in common or the condition of sharing or having certain attitudes and interests in common. Learn more about connecting with your community and tribe here.
A sense of community is something that seems to be lacking in today’s society. People are much more interested in being around people who are similar to them, who share the same interests and beliefs. This is something that has been a tradition for a long time. blog post introduction: I’ve always been a fan of the idea of community, and I think that we all need to be a part of a community. It doesn’t have to be a big community, and it doesn’t have to be a community that you’re a part of by choice. Sometimes it’s nice to be in a place where you are forced to interact with people who are different from you. I think that’s a good way to learn more about yourself and to learn more about other people. blog post introduction: So, what is community? How do we define it? What is it that makes us want to be a part of a community? What is it that makes us want to be a part of a community? What are some ways that you can be a part of a community if you don’t have any friends or family around you?
9.Self-Expression
– the expression of one’s feelings, thoughts, or ideas, especially in writing, art, music, or dance.
If your marketing copy can demonstrate that you can meet any of these basic needs…or, better still, that you can satisfy a combination of needs…then selling your product or service is a snap.
Self-expression is a person’s behavior and communication of their thoughts and feelings. There are many ways to express yourself, such as through art, music, writing, or even just talking to others. Self-expression is a way of communicating how you feel and what you think, which is important in many aspects of life.
Does Sex Sell?
Does sex sell? You bet! Sex is the second strongest of human instincts, right behind self-preservation.
Since anything having to do with sex tends to get our attention, it’s a perfect tool for marketing! (Did the image on this post grab your attention? if so why? It’s only ice cream???)
- In the US Billboards advertising alcohol that used sexual appeals were remembered 91% more often compared to those without sexual appeals.
- The annual Sports Illustrated Swimsuit edition generated sales to 59 million readers, compared to the magazine’s average of 21 million
- The Cosmo “Sex Poll” issue sold 2.3 million copies compared with its average 1.7 million copies.
For Sexy People Only – The sexually charged images in advertising lead a consumer to believe that by purchasing the products, he/she will look like the people in the ads…have fun like the people in the ads…BECOME the people in the ads. Conditioning over time by media also influences what people perceive to be sexy.
Advertisers use different strategies for each gender and with good reason. “Sexually appealing” has a different meaning for men and women. A study conducted at Washington State University showed that simply showing a woman’s body attracts a man’s attention and convinces him to buy.
Why? Because men associate getting the model with buying the product.
Women, however, are said to use intellect and romance — in addition to anatomy — as a means of relating to men. That’s why ads targeting women are less explicit and will focus on romance rather than the sex act.
Sex works best when the product or service can honestly promise increased sex appeal such as fragrances, cosmetics, clothing, personal hygiene products, and especially cars. With products like these, enhanced sexiness can be a persuasive product benefit, and thus the focus of your ad.
The use of strong or mild sexuality can help attract and sustain attention, no matter the product or service. From the FCUK brand of clothes, to Hyatt Hotel’s “Who are you sleeping with?” campaigns.
Food for Thought: When in Rome…or Napal…or Kabul – If you’re marketing to an international marketplace, keep in mind that sexual values and taboos vary greatly around the world and are constantly evolving. Peoples views on what is acceptable, sexist or PC are in a state of flux any topic could go viral just because of current issues or perceptions so be careful how you market what you do. Know your target inside out but also understand that there will be those who go against the grain in regards to your offering.
Conculsion: Basic Human Needs
When we establish a hierarchy of basic human needs then we find that physiological is the most basic human needs. moreover, other needs may be considered as inferior human need. The image depicts the hierarchy of physiological needs and indirectly suggests that it is the most superior over all needs of man.
It is therefore clear that basic human needs are universal. People value the freedom to pursue their goals without fear of being incarcerated, and they also value the freedom to delay gratification. They have a strong desire for self-respect and recognition from others. Many people feel psychological pain when they lack these things.
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